Alison founded Representation Plus in 1987 after 10 years in the hotel and tourism industry. She was formerly marketing manager world-wide for Copthorne Hotels, during which time she set up the hotel group's European sales and PR offices including France, (for hotels in Europe, Africa and the Caribbean), having spent four years in hotel and restaurant management in France and Switzerland.
Alison won the Shine Award for Leadership in 2010 and was named as one of the top 100 most influential women in the industry in 2011. Alison has a Master's degree in Marketing and over 30 years of sales, marketing and public relations experience for destinations across the world.
Alison is fluent in French and can speak German. Alison is a former Chairman of the Tourism Society and heads up the ANTOR secretariat. She is a Fellow and former board director of the Institute of Travel and Tourism and Chartered Marketeer (c.i.m).
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